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Privacy Policy & GDPR

Image © Mark Panton FE Photographer of the year finalist

Our Promise

Forces Equine Ltd will respect your privacy and ensure that all sensitive and personal information provided to us is lawfully processed and held in accordance to the Data Protection Act 2018. Personal/sensitive information is deemed to be any information that identifies a living individual.

Forces Equine Ltd will control the data you supply, and we agree to collect and control this information in accordance with the Data Protection Act 2018. Forces Equine Ltd contact information can be found on the bottom section of our website.

Controlling your information

When you sign up for our service, we will ask you to provide contact information such as your name, address, telephone numbers, e-mail addresses, and payment information such as would you like to pay via Bank Transfer, Credit/Debit Card or Pay Pal. We do not need to hold your payment information on file.

We may ask you to complete user surveys, and to provide certain demographic information, such as age, gender, special interests, etc. You do not have to provide this type of information to use our service if you do not want to.

If you contact us for customer support, we may also ask you for information about your operating system, software and other technical matters.

When you visit our website we will capture your IP Address, time of and duration of visit, and time and duration of the pages on our website that you view. We may tie this information to the personally identifiable information we have about you.

We will also place a cookie that will identify you to us as a repeat visitor or a customer when you visit our website. See "What is a Cookie" by clicking here. We may tie this cookie to the personally identifiable information we have about you.

When we send you an e-mail, we may include a marker that will allow to identify e-mail that is opened and viewed.

Using your information

We will use your personally identifiable information only as follows:

For payment purposes and to provide customer support;
  • To announce special offers or provide other information from time to time via e-mail. We may also send an e-mail announcing special offers by our third parties, but we will not provide third parties with your e-mail address or other personally identifiable information. If you do not wish to receive these e-mails, you may opt out of future e-mails at any time by clicking on the unsubscribe link at the bottom of the email.
  • To improve our service and the marketing of our service. For example, we may use the information we gather from user surveys, demographic data, and web site visits to help us improve or target our website and customise your visit.
  • We will not provide any personally identifiable information about you to any other person other than:
  • A law enforcement or regulatory agency at their request;
  • A person or company who acquires our business/organisation;
  • Third parties who perform services on our behalf (such as payment processing), subject to the third party agreeing with us that it will keep your personally identifiable information confidential;
  • To the parent, associated and subsidiary companies of Forces Equine Ltd.
  • To our affiliates, or as otherwise needed to protect or enforce our rights or the rights of others.
  • We absolutely do not transfer or sell your information for inclusion on third party e-mail or other marketing lists

Accuracy

Forces Equine Ltd endeavour to keep all personal information that they store up to date. We will amend any information we find to be inaccurate or are informed is inaccurate at our earliest convenience.

To ensure compliance with the data protection act 2018 Forces Equine Ltd are happy to supply you with any details we hold about you. This service is free of charge and usually available within 24 hours of your request except on weekends & bank holidays.

Forces Equine Data Protection Officer & Data Controller is;
Mrs Janet Heath
datacontrol@forcesequine.com

We process your data for the purposes of contacting you with regards to your membership & competing with Forces Equine.

We share your details with;
• Chris Williams of Poppy Print who prints our membership welcome pack

If applicable and if you opt in, we also share your details with;
• British Showjumping for leagues, competitions & affiliation discounts
• British Dressage for leagues & competitions
• British Eventing for leagues & competitions
• British Riding Clubs for membership & competitions

Areas where your data is used and/or stored;
• Membership department
• Newsletters
• Shop/Merchadisefor
• Competitions & Leagues

Your information is stored in the United Kingdom

We retain your financial transactions & information for 6 years and then it is destroyed. Your personal membership information is retained for 3 years after you give notice of leaving Forces Equine and for the purpose that you may return.

If you would like to withdraw your consent Forces Equine to hold your information on file and no longer wish to be a member, please do so in writing;
Membership Department
Forces Equine HQ
Sparkhouse
Enterprise Lincoln Building
University Of Lincoln
Rope Walk
Lincoln
LN6 7DQ

You have the right to lodge a complaint regarding your personal details to;
Membership Department
Forces Equine HQ
Sparkhouse
Enterprise Lincoln Building
University Of Lincoln
Rope Walk
Lincoln
LN6 7DQ

Forces Equine are members of the ICO

Your personal data is only obtained via your membership application form or through purchases you have made through our shop.

Use of non-personally identifiable information

We may share aggregate statistical data about our customers with third parties, such as advertisers or suppliers. This aggregate statistical data will not identify you personally.

Security of your information

We store your personally identifiable information and payment method information on databases located in the UK, and in full compliance of the Data Protection Act. All data such as card numbers are encrypted, and we will take reasonable security measures to protect your personal identifiable data in our databases. All Force Equine websites are in compliance and hold a valid SSL certificate, ensuring the sites are safe and secure to use.

Children’s privacy

Our service is available to persons under the age of 18, but only with the consent of their parent/guardian. We will not intentionally maintain information about anyone under the age of 18.

Payments via Credit/Debit Cards, PayPal & Bank Transfer

  • We do not store customer credit/debit card details
  • We do not offer refunds or process cancelations as you will have full access to our discounts and insurance from the minute your details are processed.
  • Memberships are usually processed within 48 hours and you will be made aware of this by email with your membership number and website login details
  • A full list of our membership options and pricing can be found here: https://members.forcesequine.com/sign-up-now

Requesting removal of or a copy of your personal details from Forces Equine

If you would like your personal information removed from Forces Equine or require to see what we hold on you, please contact the Data Control Department;
datacontrol@forcesequine.com

Please ensure that you are using your email address that you signed up with and quote your Forces Equine Membership Number.

If you would like to request this information in writing please do to the following address;

Data Control Department
Forces Equine HQ
Sparkhouse
Enterprise Lincoln Building
University Of Lincoln
Rope Walk
Lincoln
LN6 7DQ

If you feel that there is a copyright or data infringement issue, please email datacontrol@forcesequine.com
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Forces Equine HQ
Sparkhouse, Enterprise Lincoln Building, University Of Lincoln,
Rope Walk, Lincoln, Lincolnshire, LN6 7DQ
Company number 08203892
 
Tel. +44 (0) 1522 370 284 | Email fehq@forcesequine.com
 
ICO Registration Number: ZA052121
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